The Children’s Online Privacy Protection Act (COPPA) gives parents control over what information websites can collect from their kids and how they use and share that information. The FTC now proposes changes that would enhance those protections and aim to ensure that parents — not companies — are in charge. For instance, one suggested update would require targeting advertising to be off by default. Another would prevent companies from nudging kids to stay online unless parents consent to the companies’ use of nudges. But these are just a few of the proposals. To read more about the suggested changes, visit Regulations.gov.
After the FTC announced it was considering revisions to the COPPA Rule, we got more than 175,000 comments on whether changes were needed. The agency also held a workshop in October 2019 about updating the Rule. Now, the FTC wants to hear from you. Tell us what you think about the protections the FTC is considering. You have 60 days to file a public comment, so submit your views by March 11, 2024. Your comment will appear on Regulations.gov.
